Trend forecaster, Jill Hawkins. Graphic designer, Mia Wissing.
Finding the new nordic style signature. An in-depth study throughout the design community into the presence (or lack) of colours in the Scandinavian trend scene. How can we urge Scandinavian consumers to make bolder colour choices. Are there products on the market that succeed more with colors than black/grey/white? And how can we use those cases to influence other product groups in the design industry?