In 2016, after 10 years in the design industry working freelance, I decided it was time for Swedish Ninja to start production and become a brand . It was time to make furniture the ‘Ninja’ way. The brand new collection is a mix of my own design together with exciting new design collaborations. All products have their own strong identity. The inspiration for my company name I got from an Aussie friend who used to call me "The Swedish Ninja". This was back in the days when I was studying Industrial Design in Australia.