Enhancing retail store experience

Retail stores are struggling and it seams the primary parameter of competition, is how deep can we slash prices and how often! They are loosing big time to online shopping. Instead of spending fortunes on new visual merchandising every season, I would much rather see retail store experiences as the way to attract customers and boost sales. What can we come up with, for example for a brand like BLEND (mens jeans wear brand - part of DK Companies) or SPORT24 (just to start with two of my own clients I know will listen when I pitch this afterwards ;-)), which can add service to the consumers while boosting sales for the stores - and which can be delivered by SH companies of course!!

Team

Anyone who wants in ;-)

Intro - kort beskrivelse af idéen

Retail stores are struggling and it seams the primary parameter of competition, is how deep can we slash prices and how often! I would much rather see retail store experiences as the way to attract customers and boost sales. Especially In the Fashion industri we are so busy thinking up new things, that we completely forget to innovate!! What can we come up with, for example for a brand like BLEND (mens jeans wear brand - part of DK Companies) or SPORT24 (just to start with two of my own clients I know will listen when I pitch this afterwards ;-)), which can add service to the consumers while boosting sales for the stores - and which can be delivered by SH companies of course!! Join us at the brainstorming meeting 19/1 at 12,30 or join the online discussing here whenever and let's build the future retail store experiences together ;-)

  • 23/01-2018 10:43
    Sanne Moth (pitch ejer)

    Thanks for a great talk Friday! Just to follow up; We didn't get so deep into the whole idea development, but I feel we covered the case at hand pretty well. I hope you have a broader understanding of the client and the issues they face and how it would be relevant for us to bring ideas to them in terms of optimising retail concept. Christina suggested that we could upload ideas in text and/or photos in a closed group....this forum is now closed to Spinderihallerne (so only if you have joined the Spinderihallerne hub, you will be able to view it). I will be meeting with the client next month and tell them what we have discussed and which skills we can offer them here and hopefully setup a session with Jill and them, to begin with. Will keep you updated when there is news on that. :-)

    Besvar
  • 22/03-2018 04:27
    Sanne Moth (pitch ejer)

    Yet another follow up; Claus and I have had a meeting with the client a few weeks ago. And I am convinced there is a willingness from certain people within the company to improve the retail experience for this brand, but it is not the hottest topic in the offices of the decision makers out there yet. That does not mean this project is impossible - but it means they will have to be presented with very hands on 'this is what you should do' strategies and more importantly 'this is what you will gain from it'. That would require a lot of work from our side to get to that point. I also have a feeling, that in order to reach that point, our group of developers should consist of people with a broader understanding of the specific segment, we are dealing with here. To be able to develop strategies for this kind of customer, an understanding that this market is highly price driven and fast moving on fashion, is essential. A luxury feel in stores won't move goods fast enough for these guys! We need to work with very different parametres. I have worked with this segment for decades, still it's quite the challenge coming up with optimization ideas. Right now we (Claus and I) are collaborating with the customer in terms of brand awareness on SoMe etc which is very related to this project, but they are only in the very beginning of grasping this. Anyways, that is where my focus is right now, but if anyone wants to dig deeper into the retail experience project, I am still up for it - and I have several other customers who are relevant for it!

    Besvar
Projekt Info
  • Oprettet : 2017-11-18 20:50:31
  • Offentlig
  • Status : brainstorming
  • Søger : Input
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